September 17, 2012


by Jodi Summers

Fresh out of college and ready for adventure, Millennials have been flocking to the downtown Los Angeles urban core. They’re looking for a lifestyle adventure before the responsibilities of marriage and family lead them to settle in. Experts point to several building trends that are very sexy to this demographic:

  1. 1. Green by Desire

Jill Heron chose her loft lease by Pershing Square because it’s centrally located, with “access to just about everything. Lifestyle is important.”

Proximity to restaurants, entertainment and mass transit is important to this group that is now out on their own and spreading their wings for the first time.

2. Green by Mass Transit

Today’s new renters are a highly eco-conscious generation. Buses, trains and bike lanes are as important as cars to this green group.

Have you noticed the new transit villages that are being designed along the metro lines? They’re quite European style in that you can shop, get your dry cleaning and do everything you need in close proximity to your metro stop and your home.

3. The Green Home

We live in a green age. City codes, tenants, builders and developers are all moving toward green design. The benchmark is LEED (Leadership in Energy Efficiency and Design) an international certification system which offers bronze, silver, gold, and platinum certification levels. Statewide we have the CalGreen Code, which is more like everytown’s way of going green. And, individual cities – lead by the examples of West Hollywood and Santa Monica – have passed their own green building codes.

4. The Green Shared Space

Less is more. There is a trend in small rental units, including micro-units and efficiency studios. These downsized units offer renters a more affordable, energy-saving housing alternative in dense neighborhoods, with shared multi-use spaces providing additional amenities.

Roof decks, atriums, the urban version of a vast front porch > common areas appeal to today’s renters. In dense neighborhoods, where living space is at a premium, renters revel in shared multi-use spaces which provide additional amenities.

“The rooms provide an efficient living space for tenants who are ‘on the go’ and don’t want the space (or expense) of a more traditional apartment,” observes Sarah Hatfield of architecture firm S + H Works.

5. Specialized Green Amenities.

Solar power, bike storage, garden space, pet areas, fitness rooms and even Zipcar parking are just a few examples of lifestyle design features that designers and developers are implementing to meet renter demands. Pet areas go a long way with renters, and will lead to a consistent stream of tenants and their pets.



Join the conversation! 2 Comments

  1. John Malone, the 70-year-old chairman of Liberty Media, is famously reticent when it comes to discussing his business life. There is, however, one subject that makes the Denver businessman open up: his personal land holdings.

    Recently, he’s had a lot more to talk about. In 2011, Malone became the largest private landowner in the U.S., wresting the top spot on The Land Report 100 from his friend and longtime business partner, Ted Turner. His decades-long rise to the top dates back to the 1990s, when Malone began acquiring land in Colorado, New Mexico, and Wyoming. His land grab kicked into overdrive in the summer of 2010 when he purchased New Mexico’s historic 290,100-acre Bell Ranch. In early 2011, he snapped up an additional 1 million acres of timberland in Maine and New Hampshire to become America’s leading land baron. Malone says his lust for land harkens back to his Irish genes: “A certain land hunger comes from being denied property ownership for so many generations.”

    Why buy now? Malone says he was enticed by two trends: a drop in land prices and a decrease in the cost of borrowing. And though he says he operates his landholdings to break even, he also recognizes that real estate “is a pretty decent hedge on the devaluation of currency.”

  2. To LEED or not to LEED, that is the question. The government wants your green opinion > through April 6th. The U.S. General Services Administration (GSA) is seeking public comments on a long-awaited recommendation regarding green building rating systems. Go to and share your opinion.

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Green Building, Green Cities, Green Houses, LEED, Trends, Uncategorized