By Jodi Summers
With the Blue Whale and the Green Building, the Pacific Design Center on Robertson has always been a very interesting piece of West Hollywood architecture. Now the Red Building, designed by architect Cesar Pelli adds another extraordinary piece of architecture to the skyline. The 400,000-square-foot ultra-modern showroom and office building on San Vicente Boulevard is Gold LEED certification and slated for occupancy by year’s end.
More than a quarter of a century ago, Pelli conceived the 14-acre site to contain three buildings arranged around a plaza for the Cohen Brothers Realty Corp. The first structure, known as the Blue Whale, was designed when Pelli was with Gruen Associates and completed construction in 1975. The Green Building, designed with his own firm, Pelli Clarke Pelli Architects, followed in 1988.
The final structure, the Red Building, is composed of two curved, sloping towers atop seven levels of parking. It follows West Hollywood stringent green building codes highlighted by floor-to-ceiling windows and technologically advanced building systems.
Requiring so many of the city’s real estate projects to meet green building standards puts West Hollywood in the forefront of the move to thrust eco-friendly design closer to the mainstream of architecture and planning.
Additional Red Building amenities include a valet motor court, private elevators to two sky lobbies with concierge service and celebrity level security.
Newsweek magazine proclaimed that West Hollywood is the American city that can lay claim to the most comprehensive green building standards.
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