Southern California Green Real Estate Blog

SMART ENERGY EFFICIENCY FOR YOUR BUSINESS

Edited by Jodi Summers

You have LEED, ICC, USGBC and SMART. As we haven’t covered the last acronym before, allow us to elaborate SMART stand for Specific, Measurable, Accountable, Realistic, and Time-bound, and has been used in mission and goal-setting exercises for years. According to a recent report on best practices in business energy efficiency by the Pew Center on Global Climate Change, the SMART concept provides guidance to other companies seeking to develop new, or strengthen existing, energy efficiency programs.

The Pew Center report titled, “From Shop Floor to Top Floor: Best Business Practices” notes way makes the SMART concept specific and unique to energy efficiency strategies are the following characteristics:

•• Goals are organization-wide. Today’s best efficiency strategies engage most facilities, plants, and organizational units, instead of focusing on specific plants, facilities, or processes.

•• Goals are also translated into operating/business unit goals. Effective strategies need to be set, and bought into, at the operating unit level as well as corporation-wide.

•• Goals are specific enough to be measured. Effective efficiency strategies set goals with numbers and metrics that enable independent parties to verify whether the company met its targets.

•• Goals have specific target dates. Without a timeframe, there is no way to gauge how much effort or investment is needed, nor much urgency to prioritize energy efficiency compared to other needs. (According to the Pew Center survey, businesses averaged an eight-year timeframe from the base year to the year in which the target was to be met.)

•• Goals are linked to action plans in all business units.

Goals and timelines are great, but what happens when an operating unit of an energy efficiency program falls short of its goal? If it’s a good plan, effective strategies back up goals with action plans; they do facility assessments to identify the best efficiency opportunities, develop technical assistance networks, develop best-practice checklists, and make solutions accessible across the organization via web-based information, active peer networks, and other means.

•• Goals are updated and strengthened over time. The leading companies have been at their efficiency strategies long enough to show that a successful strategy reveals additional efficiency potential, leading to a reassessment point at which goals are renewed and typically increased.

**

http://www.shiftportal.com/amgb/daily/files/15910/Pew-Center-EE-Report.pdf

Trusts to bring a new cooperative approach to the global climate change debate. We inform this debate through wide-ranging analyses that add new facts and perspectives in four areas: policy (domestic and international), economics, environment, and solutions.

http://blogs.uscannenberg.org/neontommy_science/Pew-Research-Center.jpg

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THE KEYS TO BEING A HIGHLY ENERGY EFFICIENT BUSINESS

Edited by Jodi Summers

This just in! This just in! The guide to the Nonresidential CALGreen Code - First Edition, August 2010 http://tinyurl.com/socalre-calgreen.

The guide to the Nonresidential CALGreen Code is another tool that makes it easier to go green. Driven by rising energy prices and growing concerns about greenhouse gas emissions, and social pressures of the new millennium, cities and companies are implementing aggressive, division-wide energy efficiency strategies. Leading companies are not only setting ambitious energy savings targets, they are educating their suppliers and customers, and engaging employees at all levels of the organization to advance an ethic of energy efficiency.

A report from the Pew Center on Global Climate Change titled “From Shop Floor to Top Floor: Best Business Practices” shows that business energy efficiency yields noticeable savings. Some companies reported billions of dollars of cost savings and millions of tons of avoided greenhouse gas emissions from their efficiency efforts. Research shows that the companies that have achieved these successes share several key attributes.

1. Efficiency is a Core Strategy

• Efficiency is an integral part of corporate strategic planning and risk assessment and not just another cost management issue or sustainability “hoop” to jump through.

• Efficiency is an ongoing part of the organization’s aspirations and metrics for itself.

2. Leadership & Organizational Support is Real & Sustained

• At least one full-time staff person is accountable for energy performance.

• Corporate energy management leadership interacts with teams in all business units.

• Energy performance results affect individuals’ performance reviews and career advancement paths.

• Energy efficiency is part of the company’s culture and core operations.

• Employees are empowered and rewarded for energy innovation.

3. The Company Has Energy Efficiency Goals

• Goals are organization-wide.

• Goals are translated into operating/business unit goals.

• Goals are specific enough to be measured.

• Goals have specific target dates.

• Goals are linked to action plans in all business units.

• Goals are updated and strengthened over time.

4. The Strategy Relies on a Robust Tracking & Measurement System

• The system collects data regularly from all business units.

• The data is normalized and baselined.

• Data collection and reporting is as granular as possible.

• The system tracks performance against goals in a regular reporting cycle.

• Performance data is visible to senior management in a form they can understand and act upon.

• Energy performance data is shared internally and externally.

• The system is linked to a commitment to continuous improvement.

5. The Organization Puts Substantial Resources into Efficiency

• The energy manager/team has adequate operating resources.

• Business leaders find capital to fund projects.

• Companies invest in human capital.

6. The Energy Efficiency Strategy Shows Demonstrated Results

• The company has met or beat its energy performance goal.

• Successful energy innovators are rewarded and recognized.

• Resources are sustained over a multi-year period.

7. The Company Effectively Communicates Efficiency Results

• An internal communications plan raises awareness and engages employees.

• Successes are communicated externally.

**

http://www.shiftportal.com/amgb/daily/files/15910/Pew-Center-EE-Report.pdf

Trusts to bring a new cooperative approach to the global climate change debate. We inform this debate through wide-ranging analyses that add new facts and perspectives in four areas: policy (domestic and international), economics, environment, and solutions.

http://blogs.uscannenberg.org/neontommy_science/Pew-Research-Center.jpg

http://www.ifea.com/zencart/images/Green%20Business%20Practices.jpg

http://www.fastupfront.com/pics/green%20business.jpg

http://smallbiztrends.com/wp-content/uploads/2010/02/green-business-practices.jpg

http://cartfly.typepad.com/cartfly/images/2008/07/21/recycle_cat.jpg

http://news.aqua.org/wp-content/uploads/2009/11/ICCsymbol.png

SEE…DOE…HUD…DOT…EPA…NGA… IS BIG BROTHER WATCHING? SOCIALIZING URBAN DEVELOPMENT IN THE UNITED STATES

By Jodi Summers

Loyal readers of this blog are well aware that the U.S. Department of Housing and Urban Development (HUD) and the U.S. Department of Transportation (DOT) are working together in hopes of helping American families gain better access to affordable housing, more transportation options, and lower transportation costs by creating affordable, sustainable communities.

Taking further steps in that direction, more government agencies are getting involved to attempt to make our new millennium existence easier all around. The U.S. Environmental Protection Agency (EPA) and the Department of Energy (DOE) have formed the State Energy Efficiency (SEE) Action Network to help states achieve the maximum cost-effective energy efficiency improvements possible in offices, buildings, industries and homes by 2020.

SEE…DOE…HUD…DOT…EPA…that’s a lot of government agencies making sure cities develop in the “proper” manner…socialized urban growth.

But, oops we wander, back to SEE…under the oversight of the EPA and the DOE, SEE will work with representatives from state and municipal governments, business leaders, public utility commissioners and others to make life in this country of energy efficiency for all.

The group plans to work from the framework set by the National Action Plan for Energy

Efficiency Vision for 2025, which was laid out in 2006…only the new goal is to make it a 2020 initiative…following the model set forth by California. You know AB 32 - California’s landmark 2006 global warming initiative.

(Not only has AB 32 been adopted by the Obama Administration, the International Code Council announced the state’s newly adopted Green Building Standards Code will serve as a foundation for commercial buildings worldwide AND California participated in the launch of China’s first GHG emissions registry. When his term comes to an end in November, Arnold Schwarzenegger should follow in the steps of former Vice President Al Gore in becoming a champion for energy programs that influence national and international policies…perhaps even work warmly with Mayor Antonio Villaraigosa on Los Angeles’ 30/10 initiative…ah but we dream….)

SEE will offer technical assistance, and help with specific policy and program issues to advance energy efficiency efforts. Efforts may include financing solutions, residential efficiency programs and improving availability of energy usage information, etc…

Already the DOE and EPA have a request list that includes 32 state public utility commissions wanting assistance with energy efficiency programs.

SEE…DOE…HUD…DOT…EPA…and don’t forget the NGA…the National Governors Association is another national agency championing states with energy efficiency efforts.

Earlier this year, the National Governors Association Center for Best Practices selected six states - Colorado, Hawaii, Massachusetts, North Carolina, Utah and Wisconsin - to participate in the organization’s Policy Academy on State Building Efficiency Retrofit Programs.

The academy, funded by the DOE (you remember them, working with DOT among other liaisons…), is designed to help states develop strategies and action plans to improve the energy efficiency of existing building and reduce costs and emissions.

SEE…DOE…HUD…DOT…EPA…NGA… is Big Brother is watching?

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http://www.businessgreen.com/business-green/news/2257243/agencies-action-buildings

http://www.socalgreenrealestateblog.com/?p=691

http://www.socalindustrialrealestateblog.com/?p=434

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INDUSTRIAL ECOLOGY TERMINOLOGY

Edited by Jodi Summers

Industrial Ecology is one of the finest concepts to come out of the green revolution. It also has some terminology that is uniquely its own…so we looked all the relevant terms up on Wikipedia (thank you http://en.wikipedia.org/) and would now like to share them with you…

Industrial Ecology - Industrial Ecology has been defined as a “systems-based, multidisciplinary discourse that seeks to understand emergent behavior of complex integrated human/natural systems”. The field approaches issues of sustainability by examining problems from multiple perspectives, usually involving aspects of sociology, the environment, economy and technology. The name comes from the idea that we should use the analogy of natural systems as an aid in understanding how to design sustainable industrial systems.

Circular Economy - Circular Economy is an evolving term that emphasizes strategies which a circular flow of materials and energy for environmental and monetary gain. An example of Circular Economy would be selling waste heat from one process to run another process that requires a lower temperature, thus maximizing energy efficiency by circulating emissions from one business to another.

Closed system - A closed system is a system in the “state of being isolated from its surrounding environment.” The term often refers to an idealized system in which closure is perfect. In reality no system can be completely closed; there are only varying degrees of closure.

Isolated system - In the natural sciences an isolated system, as contrasted with an open system, is a physical system that does not interact with its surroundings. It obeys a number of conservation laws: its total energy and mass stay constant. They cannot enter or exit, but can only move around inside.

Open system - Open system (systems theory), a system where matter or energy can flow into and/or out of the system, in contrast to a closed system, where energy can enter or leave but matter may not.

Eco-Industrial Park - An eco-industrial park (EIP) is an industrial park in which businesses cooperate with each other and with the local community in an attempt to reduce waste and pollution, efficiently share resources (such as information, materials, water, energy, infrastructure, and natural resources), and help achieve sustainable development, with the intention of increasing economic gains and improving environmental quality. An EIP may also be planned, designed, and built in such a way that it makes it easier for businesses to co-operate, and that results in a more financially sound, environmentally friendly project for the developer.

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http://en.wikipedia.org/

http://greeneconomypost.com/retrofitting-industrial-ecology-for-increased-profitability-and-environmental-improvement-7663.htm?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+TheGreenEconomyPost+%28The+Green+Economy+Post%29

http://www.bsdglobal.com/viewcasestudy.asp?id=77

http://www.enviroscopy.com/uploads/ESYOffer/industrial.s.jpg

http://amassthetruth.com/images/closed-system1.jpg

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LIGHTING – AN EASY STEP TO GREEN YOUR BUILDINGS

By Jodi Summers

Today’s favorite factoid: in the typical commercial building, lighting costs about $1 per square foot. According to the U.S. Department of Energy, lighting consumes as much as 30 percent of all electric expenses in commercial buildings nationwide, costing businesses some $37 billion.

Experts note that with recent advancements in lighting technology, it’s possible to half your lighting expenses. Your typical 200,000 square foot building may offer $100,000

annual savings through re-lighting.

Many buildings are currently using HID lighting. With High Intensity Discharge bulbs, light is produced by creating and sustaining an electrical discharge between two electrodes which excites a mixture of xenon gas and mercury for a bright white light.

By converting to fluorescent systems that use motion sensors.

The initial cost of Fluorescent lighting systems has barrier to wider use, but if you do the spread sheets you’ll realize this is short-sighted thinking for a big-picture building. Fluorescent lamps are considerably cheaper to operate and the lamps last far longer, reducing the long term cost-of-operation.

Another upside, if you don’t want that cold classroom look, recent technological improvements has produced “warmer” lamp colors, smaller fluorescent lighting systems. These innovations, plus the cost-efficiency have produced a renewed interest in using fluorescent lighting in residential and commercial locations.

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http://greenerbuildings.com/blog/2010/01/28/lighting-path-greener-bottom-line

http://www.grote.com/tech/dictionary/#H

http://nemesis.lonestar.org/reference/electricity/fluorescent/index.html

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TWO SOCAL BUILDINGS ARE EPA EFFICIENCY CONTEST FINALISTS

By Jodi Summers

The U.S. Environmental Protection Agency (EPA) has picked 14 commercial buildings for their first national energy efficiency contest – and two of the finalists are in Southern California. Kudos to the Courtyard by Marriott San Diego Downtown - San Diego, CA and JCPenney Store # 1778 - Orange, CA will be competing with 12 other commercial structures around the country to best streamline their energy usage and be heralded the winner.

Two hundred buildings entered the competition, which will run through October 26, 2010. Fourteen finalists were chosen for undisclosed reasons. (Meet the contenders @ http://www.energystar.gov/index.cfm?fuseaction=buildingcontest..contestants)

Each entrant was tagged with an energy use intensity (EUI) number portraying the building’s energy use. A building’s EUI is calculated by taking the total energy consumed in one year (measured in kBtu) and dividing it by the total floorspace of the building. The winner is the one who lowers their EUI by the greatest percentage. Obviously a candidate such as the Van Holten Primary School - Bridgewater, NJ (EUI 150) will use relatively little energy (particularly when school’s out) compared to the Solon Family Health Center in Cleveland, OH (EUI 318) or an office building 522 5th Avenue - New York, NY (EUI 242) . Each building will be judged on the percentage of reduction they achieve in their EUI.

The nominees will measure and track their building’s monthly energy consumption using Portfolio Manager, the EPA’s online energy tracking tool. The building that demonstrates the greatest percentage-based reduction through October 26^th will be recognized as the winner.

Now, a little about our local contestants -

The team name for the Courtyard by Marriott San Diego Downtown is “Money in the Bank” – appropriately named because the hotel is located in the historic San Diego Trust & Savings Bank building in the city’s Gaslamp district. Ten years ago, the building went through a spectacular adaptive reuse, transitioning from a bank and office building to the Courtyard by Marriott Downtown San Diego hotel with 245 guest rooms. The 1920s bank building has guest rooms and common areas retrofitted with efficient sensors and technology. The hotel lists four reasons why it is important for it to save energy, money, and reduce greenhouse gas emissions: 1) Its guests expect it, 2) Its owners require it, 3) Its employees know it is the right thing to do, and 4) It owes it to their community. MSD’s starting EUI is 162.

JCPenney Store # 1778 - Orange, CA is calling their crew the Orange Power Rangers. That JCPenney Store opened in 1977. The store covers 100,853 gross square feet with a net sales floor space of 69,723 square feet. The Orange store is part of a group of 63 JCPenney stores that participate in the company’s Advanced Energy Management (AEM) Program, which focuses on energy awareness on both the facility maintenance and store associate level. With the help of an Interval Data Recorder (IDR) meter, the energy usage of this store is monitored on a next-day basis, and daily store energy use reports for all associates to see. JC Penny Orange is already using 35% less energy than it was last year. 1778. Their starting EUI: 165

Good luck to all of the finalists, may you make the world a better place. Btw, does anyone else know what the winner gets, other than a trophy and/or plaque to proudly display?

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http://www.energystar.gov/index.cfm?fuseaction=buildingcontest.contestants

http://www.bustler.net/index.php/article/14_finalists_picked_in_epas_national_building_competition/

http://www.energyboom.com/emerging/epa-and-energy-stars-new-national-building-competition?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A%20energyboom%20%28EnergyBoom%20Daily%20Briefing%29

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THE GOVERNMENT HAS $42 BILLION FOR GREEN REAL ESTATE

By Jodi Summers

Experts have calculated that the Obama administration has put together more than 30 programs worth $72 billion that can be used to increase energy efficiency in commercial buildings and multifamily housing.

“The Obama Administration has tremendous, untapped opportunities to use legal tools already at its disposal to enhance the energy efficiency and sustainability of the nation’s multifamily and commercial buildings — all without seeking new funds or authority from Congress,” observes a report prepared by Van Ness Feldman. “All told, the programs identified in this report have the potential to directly provide or facilitate over $72 billion in funding or loan guarantees, and can leverage hundreds of billions of dollars in private investment through instruments such as mortgage insurance and regulation of the real estate lending market.”

Titled “Using Executive Authority to Achieve Greener Buildings: A Guide for Policymakers to Enhance Sustainability and Efficiency in Multifamily Housing and Commercial Buildings,” the legal analysis, suggests several ways the Obama administration can use existing programs to enhance building efficiency:

* Reforming appraisal and underwriting practices at Fannie Mae and Freddie Mac Greening federal banking regulations

* Promoting flexible FHA insurance products

* Integrating energy efficiency and sustainability criteria into competitive grants and funding formulas

* Strengthening minimum property standards for federal housing and economic development programs to reflect energy efficiency and sustainability standards

* Improving performance standards applicable to federal buildings and leases

* Refining guidance applicable to the energy efficient commercial buildings tax deduction and the national historic preservation tax credit

* Using SBA funding mechanisms to support small business energy efficiency investments

* Streamlining Title 17 loan guarantees to make them suitable for buildings

“As an early adopter of green buildings and the LEED green building certification system, the federal government has been a leader in bringing green buildings to cities and towns across America,” said Roger Platt, the USGBC’s senior vice president of Global Policy & Law declared. “This new report unveils an even larger opportunity for the Obama Administration to increase our nation’s energy efficiency, while creating thousands of jobs and saving taxpayers money.”

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http://www.usgbc.org/government

http://www.greenbiz.com/news/2010/04/30/obama-already-has-72b-tap-green-buildings-study-says

http://www.boulderindependentbusiness.org/wordpress/wp-content/uploads/2009/02/namaste_obama_0093.jpg

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LOS ANGELES WINS THE ENERGY STAR GRAND PRIZE…AGAIN

By Jodi Summers

Bravo to all of you greening your properties. According to our friends at the environmental protection agency, approximately 3,900 commercial buildings earned the Energy Star rating in 2009, representing annual savings of more than $900 million in utility bills and more than 4.7 million metric tons of carbon dioxide emissions. Impressively, nearly 9,000 buildings across the nation have earned the Energy Star for superior energy efficiency during the past 11 years.

A standing ovation for our beloved Los Angeles. The EPA ranked us as first on its annual list of metro areas with the most energy-efficient buildings. We led the field with 293 buildings labeled Energy Star in 2009, up from the 262 that qualified the city as No. 1 in 2008.

Kudos also go to our nation’s capitol. Washington, DC, ranked fourth place in 2008, is now in second, with 204 Energy Star buildings, up from 136 the previous year.

Energy Star is a voluntary labeling program run by the EPA and U.S. Department of Energy. In order to qualify, a building or manufacturing plant must score in the top 25 percent based , on the agency’s National Energy Performance Rating System and use less energy, reduce operating expenses and cause fewer greenhouse gas emissions.

Roll the credits - the top 25 cities with the most energy star labeled buildings in 2009 are:

1. Los Angeles, CA

2. Washington, DC

3. San Francisco, CA

4. Denver, CO

5. Chicago, IL

6. Houston, TX

7. Lakeland, FL

8. Dallas-Fort Worth, TX

9. Atlanta, GA

10. New York, NY

11. Minneapolis-St. Paul, MN

12. Portland, OR

13. Boston, MA

14. Seattle, WA

15. Detroit, MI

16. Sacramento, CA

17. San Diego, CA

18. Austin, TX

19. Miami, FL

20. Phoenix, AZ

21. Ogden, UT

22. Charlotte, NC

23. Indianapolis, IN

24. Des Moines, IA/Fort Collins, CO/Philadelphia, PA

25. Louisville, KY

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http://www.greenbiz.com/news/2010/03/23/la-takes-top-spot-epa-green-building-rankings

http://www.costar.com/News/Article.aspx?id=624F645516667EF93A09A56906607F8E&ref=100&iid=174&cid=383F14EEE265B182474DA2442BACBBBF

http://gateway.costar.com/imageviewer/GetImage.aspx?webimage=EPA+Energy+Star.JPG

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STUDIES SHOW GREENING BUILDINGS IS GOOD FOR THE BOTTOM LINE

by Jodi Summers

It’s been studied and documented, greening your office building improves your bottom line. Let us share a round of facts with you.

“Increasing energy efficiency in our buildings can increase occupancy rates, leasing prices and sale prices — all in a highly-competitive environment,” confirms a new report from Ceres and Mercer titled “Energy Efficiency and Real Estate: Opportunities for Investors”

The report also concluded that real estate managers who don’t put energy efficiency measures into their properties risk lower profits in the future.

And having said that, if you’re adhering to our statewide CALGREEN Code, you’re already ahead of the game. The California Building Standards Commission is setting minimum green-building criterion that may, at the discretion of any local government entity, be applied.

Buildings currently account for 39 percent of the energy used in the United States, 71 percent of electricity use, and 39 percent of C02 emissions. A recent report by McKinsey & Company notes that the U.S. economy has the potential to reduce annual non-transportation energy consumption by roughly 23 percent by 2020, eliminating more than $1.2 trillion in waste.

Republicans and Democrats actually agree that green real estate is important. In June 2009, legislation was approved by the House of Representatives to control climate change by limiting heat- trapping pollution and creating a trading system for pollution permits. The bill calls for cutting greenhouse-gas emissions from 2005 levels by 17 percent by 2020, and 83 percent by mid- century.

So everyone thinks this is a great idea, but how does this affect your bottom line? A 2009 Maastricht University study that showed rental premiums of 3.5 percent on “green” U.S. office properties, while Energy Star buildings had 6 percent higher occupancy rates and sold for a premium of 16-17 percent per square foot.

Here are some of the noteworthy conclusions from these reports about investing in energy efficient real estate:

- Energy efficient buildings offer a measurable financial benefit over non-green buildings, in the form of higher rent, occupancy, valuation and lower operating costs.

- No- or low-cost energy efficiency improvements can have quick and dramatic impacts on property operating costs.

- Poorly performing buildings represent an opportunity for a significant investment gain when it comes to energy efficiency.

- Additional improvements require planning, partnerships and initial investments, but can also decrease operating expenses and raise resale and leasing value.

- Investment managers and products that consider energy efficiency and green building practices are increasingly available to investors.

- Barriers to implementing energy efficiency improvements are eroding as demand grows, research on the benefits continues, and supporting products and services improve feasibility and cost-effectiveness.

Essentially, greening your building is the best thing for your bottom line. In confirmation, we’ll site a report from KPMG, which finds that energy consumption in buildings can be cut by 30 to 50 percent and still produce a positive return on investments.

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http://www.environmentalleader.com/2009/12/22/energy-efficiency-and-real-estate-profits-go-hand-in-hand/

http://www.socalofficerealestateblog.com/?p=953

http://www.socalofficerealestateblog.com/?p=965

http://www.tiaa-cref.org/public/about/index.html

http://www.socalindustrialrealestateblog.com/?p=325

http://abeldesigngroup.files.wordpress.com/2009/07/green-building.jpg

http://www.buildandrebuild.com/wp-content/uploads/2009/06/stat-green-building.jpg

http://allgreen.com/site/images/stories/office_windows_trees_reflected.jpg

http://www.metaefficient.com/images/fukuoka_green_roof.jpg

ALTERNATIVE ENERGY POLL – SOLAR RULES

ALTERNATIVE ENERGY POLL – SOLAR RULES

Edited by Jodi Summers

An overwhelming majority -92% of Americans polled - Support Solar Energy Development, according to the 2009 Schott Solar Barometer. The Schott Solar Barometer is a national survey conducted by independent polling firm Kelton Research.

The overwhelming support for solar power is consistent across political party affiliation with 89 percent of Republicans, 94 percent of Democrats and 93 percent of Independents agreeing that it is important for the U.S. to develop and use solar power.

Furthermore, close to eight in 10 (77%) Americans feel that the development of solar power, and other renewable energy sources, should be a major priority of the federal government, including the financial support needed. This sentiment also remains the same since June 2008 (77%).

If only given the opportunity to support one source of alternative energy, 43 percent of Americans would opt for solar over other sources such as wind (17%), natural gas (12%) and nuclear (10%).

Almost half of all Americans (49%) say they’re currently pondering solar power options for their home or business – and another three percent already have solar power. Among those who would like to take advantage of solar power at home or at work, seven in 10 (70%) envision they would make the change within the next five years.

The general consensus is that many Americans feel they lack information – fewer than one in five (12%) - can claim that they’re extremely informed about the subject of solar power in general. What’s more, almost three in four (74%) Americans admit they wish they knew more about solar power options for their home or business.

http://www.cleanedge.com/news/story.php?nID=6455

http://www.resourceactionprograms.org/blog/index.php/tag/southern-california/

http://saferenvironment.wordpress.com/2009/02/02/solar-power-%E2%80%93-sustainable-green-energy-to-protect-our-economy-and-environment/

http://www.geni.org/globalenergy/library/articles-renewable-energy-transmission/solar.shtml

http://www.sunandclimate.com/images/solar-power-dallas.jpg

http://www.generatormart.com/200806092224444674.shtml

http://earth911.com/blog/2007/10/15/pros-and-cons-of-solar-power/